In 2017 one of our favourite clients, Dune London turned 25 and they asked us to help them plan a party to celebrate in style. The brief was an elegant and fun night for 200 friends and family in the heart of London, so we chose One Belgravia overlooking Buckingham Palace, a beautiful contemporary space with a grand entrance and magnificent high ceilings.
We decided to give this evening reception the feminine touch with a hint of sparkle and styled the space with a selection of soft pink sofas and white and mirror side tables alongside an impressive 4m round mirror bar. The venues chandeliers added a real elegance and our mirror ball effect lighting added the sparkle.
You can’t have a party without a few balloons and BubbleGum Balloons helped us add a playful element with their giant spheres and silver tassels. Our friends at WildAbout provided the floral touches with huge displays of faux cherry blossom.
Guests were greeted by our door hosts and directed to the 1st floor, where they had the chance to view the Dune25 Anniversary collection, before having a quick pic in the pink & silver photobooth.
Guests enjoyed a delicious selection of canapes and bowl food from Rhubarb, washed down with a Dune25 signature smoking cocktail or three from the brilliant DrinksFusion, before hitting the dance floor to some old school disco beats… Looking forward to another 25 years of fab shoes from the Dune London team.
We feel working with Plain Jane is a collaborative creative process and they have become part of our extended team because they have such a great understanding of our brand and how to creatively convey who we are. They take our initial ideas and make them something tangible and wonderful, from suggesting amazing venues, styling ideas, display formats, floristry and the newest trends in catering to the smallest prop or lighting detail to bring the entire concept together into one fantastic experience.
Head of PR