10 Greek Street, Soho
Aside from the fabulous Dune Men’s and Dune Ladies collections, there was plenty more to ogle and admire at this spring summer press day.
Plain Jane and Dune London teamed up once again and took over a six-floor Victorian townhouse in the centre of London. We designed and produced a chic, effortless environment serving nibbles and refreshments throughout the day to the sound of our DJ’s summer tracks.
The over-arching design focused on a refined colour palette, with an emphasis on minimalism and geometric structures. Key features included custom nude plinths, embossed logos and an array of tropical leaves. The nude, blush and white palette set the event’s tone and the embossed walls were just one of the subtle details that worked so well.
Many guests took advantage of the Dune Cafe, allowing for extended conversation whilst dining on delicious treats and a selection of refreshing thirst-quenchers. We continued the embossed logo onto the white lacquered bar and what better way to compliment the all white surroundings than five colourful bespoke cakes. It’s all about starting with the shoes to style your wardrobe this season, but when your dessert matches them too, you’re on to a winner!
We have now worked with Plain Jane Events for 7 years; from brief to delivery we enjoy every aspect of working with their team. We feel working with them is a collaborative creative process and they have become part of our extended team. We trust Plain Jane completely to deliver and execute our launches and every element of the live event is completely drama-free!
Head of PR