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The Plain Jane team know how to throw a memorable party and the launch event for Fudge Urban was no exception. 70 VIP attendees were on the exclusive guest list and the team hired the contemporary Martha’s Soho as the destination du jour with entertainment inspired by the revues of Soho’s past. Complimenting both the brand identity and location, neon light and balloon installations were placed for maximum impact. These surrounded the 4 styling stations available for guests to have professional hairstylists show them how to use the products for maximum effect. There were even piercing stations for those who wanted to show off their wild sides. Canapes and drinks were in abundance for guests, making it easy to follow the brand ethos and express their individualism without limits.