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To create a summer paradise was the brief for ghd Azores press day, taking inspiration from the product branding and the instagram style filter. A large beach cabana was built in the centre of the studio to house private one-on-one hair appointments for the press with the gdh hair Ambassador.
The perimeter of the room was dressed with real palms, beach style furniture under a pink glow from the ‘Sun, Sea & ghd’ neon light. The evening reception allowed invited beauty press to drop in and grab a seasonal cocktail.
These were made in real pineapples and coconut shells and were the perfect accessory for a quick snap in the tropical photo booth. The guests left with their very own set of Azores ghds & matching Victoria Beckham aviators. Lucky press! We also created an animated backdrop - see below!