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The Rosewood Hotel
“Be as bad as you like, but be good to your hair” was the inspiration for this event.
Plain Jane hijacked the Rosewood Hotel and transformed it into ghd’s prison. Guests were invited to a private dining experience and a night’s stay, all with the promise of unlocking ghd’s secret to great hair. With a copper palette, black and white influences and bespoke copper safes, guests were immersed in the theme and were first to see the new 2016 Christmas collection.
Copper prison bars on the mirrors and luxury “mug shots” on the wall provided the backdrop for this intimate press event event with the code to unlock their personal safe creatively revealed to guests through clues hidden in the food.