An exhilarating year at the FIBO Global Fitness Expo with Les Mills Germany! Our mission was to create an unforgettable exhibition stand that not only showcased the Les Mills brand but also offered a truly immersive and interactive journey for every guest.
The stand featured a spectrum of zones each carefully designed to captivate and engage:
• Walk This Way: Custom green footprints leading guests from the entrance directly to the Les Mills stand
• Les Mills XR: VR Experience: Transporting guests into a virtual world of fitness
• Custom Barista Station: Offering personalised refreshments for a “Happy Hit” of energy
• Interactive Selfie Wall: A vibrant backdrop for capturing memorable moments
• Neon Adidas Product Displays: Showcasing the latest in fitness apparel and gear
• Illuminated Equipment Zone: Highlighting the new and versatile Les Mills equipment
• Elevated Workout Stage & Instructor Hub: Taking centre stage for Les Mills' instructors to showcase fitness demonstrations
Designed in Les Mills' iconic black, white, and vibrant green, the stand was not just a physical space but an embodiment of the Les Mills ethos – a celebration of fitness, innovation, and boundless energy.
