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This London Fashion Week, Plain Jane teamed up with Swatch and took over a pop-up shop in Belgravia to showcase some of Swatch’s most creative collections at a fabulously flamboyant party. We designed and produced a colourful and eclectic mix of denim, velvet and glitter displays to really show off the watch ranges to perfection.
The design concepts were based around three of the most recent collections: Worldhood, Think Fun and Deep Wonder. Highlights within the warehouse-style space included a feature wall of bespoke denim with jeans pockets full of watches, chocolate and embroidered patches for the childhood-reminiscent Think Fun collection, and a stunning Deep Wonder display of purple velvet and glitter balls.
Guests lingered at the monochrome Swatch branded bar drinking Crystal Head Vodka surrounded by fluorescent neon light tubes, reflecting the colourful palette of the Worldhood collection, or joined celebrity guests Olivia Arben, Charlotte Carroll and Sophie Hermann showing off their favourite poses in the photobooth.
Swatch is all about the bold and the bright, and nobody missed out at this vibrant event!
Everyone was super happy with the event! I think we exceeded everyone’s expectations, thank you so much Plain Jane!