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Swatch Oxford Street
Re-opening a legendary flagship store is not something to be approached discreetly. For Swatch, a brand that turns the watch world upside-down and invites you to explore your creative impulses; loud, bright, and proud is the only way to go, so who better to go to for artistic approaches than Plain Jane Events.
The Plain Jane team worked on a 3-part event to celebrate in style. With neon galore to highlight the watch design, the team managed a host of models in neon suits, a freestyle flash mob and LED drummers providing outstanding entertainment. Exterior lighting installations complimented the performances and the famous 313 Oxford Street location. The fun did not stop there, with branding an imperative part of the event brief the team provided Swatch branded tuk tuks to transport guests to the wonderfully wild Toybox nightclub for a lavish after party. Treated to canapes, bowl food and drinks, the attendees enjoyed a fantastic live DJ set with accompanying sax and MC, which provided the perfect soundtrack for cavorting in the innovative bespoke neon GIF booth. Neon wasn’t the only element creating party vibes for Swatch, you can always count on Plain Jane to bring the fun!