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Commitment to the wellbeing of the planet, environment and people is a shared value held by Weleda, the PDR Private Members Club at The Conduit in London, and the Plain Jane team, so it was a perfect trio to come together to launch the “You Are Nature” campaign and celebrate three new additions to the Weleda Akenedoron range.
The team were inspired by the idea that there is beauty in simplicity and were able to reflect this with the blossoming centrepieces, featuring many of the active ingredients found in the Weleda products and incorporating bursts of colour throughout the meadow inspired displays.
Themes for the breakfast morning focused on being factual, fun, informal and informational, with Weleda MD Jayn Sterland leading a discussion and a presentation on skincare philosophy by Elizabeth King. Guests were also invited to test out the new skincare diagnosis tools to find their natural match and perfect skin pleasing routine and to interact with the products so that any recommendations were truly authentic. The team truly elevated the message of living life in full bloom.