Coach Perfume Launch

Launch Event

The Greenhouses, London.
20 Guests
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Stepping into a wild meadow, floral escape.

We created a floral haven with a natural, meadow style tablescape for 20 guests for the launch of Coach's latest perfume.

Upon arrival, guests were welcomed to a sea of florals inside The Greenhouses, London.

The lunch was all about feminine elegance with details of Coach throughout the space, including rustic floral product displays that lined the tablescape with photo moments areas scattered throughout the greenhouse. A long table sat centre stage for guests filled with vibrant florals and tall candles.  

At their places, guests received custom goodie bags to take home, as well as personalised monogrammed name cards and vintage style fans to keep the British weather at bay (this particual day was over 30 degrees Celsius in London – a schorcher!).  

Guests were treated to a 3-course seated lunch while scents of perfume and fresh florals were in the air  

Creative event design, styling & production: @plainjaneevents