GHD Virtual Event – Breast Cancer Charity Fundraising

For 12 years ghd have worked hard to raise money for breast cancer charities, with over a staggering £9m raised and despite the challenges of 2020, not even a pandemic and national lockdown could stop the brand or the Plain Jane team from continuing this valuable work and hosting the annual ‘pink’ campaign.

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In collaboration with Breast Cancer Now and with the theme being vintage pink, the Plain Jane team worked with ghd to deliver a specialist box to those who could offer imperative coverage to the cause, including influencers and press.

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Collating, styling, and dispatching these one-of-a-kind boxes, the Plain Jane team sourced indulgent bespoke cookies from Baked By Steph, a luxury candle stick from Tom Dixon, Silk scrunchies and vital information about breast cancer awareness – reminding all Womxn to “Touch your Boobs, look at your Boobs and CHECK your Boobs". These items were delivered along with the special ghd styling iron or a marvellously pink blow-dryer with press releases being sent with an additional fabulous bouquet of dried pink flowers.

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Womxn, Plain Jane implores you to keep checking your boobs all year!

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