Jimmy Choo 'I Want Choo' Fragrance Launch

Launch Lunch + Dinner

Casa Cruz London
31 Guests
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To celebrate the launch of the new Jimmy Choo fragrance 'I Want Choo', the PJE team created a dark and romantic lunch and dinner event at the Casa Cruz London venue. 


The intimate event for 31 guests was all about bringing the glamour with a long tablescape setting, filled with lush red and pink floral arrangements as well black and white pillar candles to complete the look.


The room was filled with the scents of the newest fragrances and floral arrangements were scattered throughout the space, providing photo moments at every turn.


Outside, plinth displays held the fragrances, decorated with highlight ingredients and notes. From the outside in, it was a world inspired by Jimmy Choo.


Not to mention, each guest received a custom calligraphy menu, for an afternoon of fine dining and a fabulous goodie bag to take home!