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The White Space, Covent Garden,
The INKEY List is a beauty brand devoted to keeping skincare simple and accessible, with effective formulas and affordable price tags. That mindset was ever present for the Plain Jane creative team when formulating the best way to support the launch event for 5 new products and to showcase the brands core range. Hosting the first Inkey Skincare Seminar in the UK at The White Space in Covent Garden, the team took inspiration from the beauty world and created a three-step journey – cleansing, toning, and moisturising their way to another successful event.
The three parts to the event were all enhanced by cleverly placed lighting, monochromatic decorations that reflected the brand identity and ensuring that customer clarity was paramount with the ethos of ‘knowledge is power’ being at the forefront of the day. With the morning seminar, daytime drop in event and live podcast recording with Nicola Bonn all being expertly handled by the Plain Jane team who also created a bespoke photo booth backdrop with LED lighting that provided a chance for guests to interact with the “askinkey” Instagram provider.